The IPO presentation is necessary for a thriving business. Companies need it to raise capital when private placement capital may not be enough. It can be either live, in person or live, over the Internet. While there are many advantages to doing a live demo, there are also many disadvantages. These disadvantages can be overcome through the business video production.

Lets talk about the varieties of presentations given today, starting with the live demo. Its obvious advantage is personal interaction and goodwill. This is a strong advantage, but the drawbacks are just as strong. The biggest disadvantage is the cost and hassle of travel. And the cost of plane tickets, hotels, and rental cars is only going up. In addition, the modern parent is less willing to be away from the family for extended periods. For these reasons, not traveling is growing in popularity.

Which brings up the webinar. A webinar is a meeting via the Internet. In a webinar, the audience can see the computer of the presenter, and they can speak to each other over the phone or VOIP (voice over Internet protocol). A video camera improves the process by making the presenter visible to the audience and, with a second camera, can even make the viewer visible to the presenter. With this optimal setup, the presenter has all of the advantages of the personal visit (the interpersonal interaction) without the pain (cost and time away from home).

Which leads us to the webinar. A webinar is a presentation via the Internet. In a webinar, the audience can see the computer of the presenter, and they can carry on a discussion over the phone or VOIP (voice over Internet protocol). A video camera improves the process by making the presenter visible to the audience and, with a second camera, can even make the viewer visible to the presenter. Under this optimal setup, the presenter has all of the advantages of an in-person visit (the interpersonal interaction) without the pain (cost and time away from home).

The second disadvantage of the live presentation is the quirks and imperfections of all humans that emerge as stumbles and fumbles. No matter how much we practice, we are doomed to imperfection, and the level of our professional mien is determined by the number of our “ers” and “ums” and slips of the tongue.

Once again, its developing technology to the rescue in the form of the high-definition video presentation. While this type of presentation has the disadvantage of the absence of direct human interaction, it overcomes the disadvantages of the live presentation and the webinar. Most obviously, it eliminates the need for the presenter to travel to the audiences location. Second, it saves the presenters valuable time. Once the video presentation is perfected, it can be viewed an uncountable number of times by an uncountable number of people. Third, the step of coordinating two or more schedules is eliminated. The video presentation can be viewed by each individual as it fits into his or her schedules, and the viewing can even be split into shorter segments that fit into the busy schedule. Finally, the perfected video has none of the slips of the tongue seen in any live presentation.