There are three main reasons explaining why IROs depend so much on the market structure. These reasons are the correct place for the IR time and effort, the correct solutions to problems and the correct IR measurements. However, we always seem to be holding back from these. Therefore, its time that we apply the options expirations for investor relations.

In terms of investor relations, options expirations for the month were marked last week. Noting Monday October 15, there were some changes in the overall market structure in advance. We also observed how Asian, European and American markets functioned like pistons, increasing and decreasing in small increments. Market gurus and other experts tell us that these changes are manifestations of greed and fear tied to economic or credit concerns. However, this kind of explanation doesn’t really hold up under scrutiny whether investors are fixed in continual bipolar reactions or not at all.

Investors relations have quite an impact and there is a reason for that. You should know your shareholders way of thinking affects the whole thing, both on short and long term aspects. Therefore, there should be an effective means of expending effort, measuring results have to be correct and accuracy is important in answering questions.

Investor relations yield some important data and of course, there are other things to put into consideration. The Reg NMS (Regulation National Market System) in the US market has begun the search for arbitrage aiming to place the market centers onto a global platform. It may not be possible right now but it is becoming easier with every data taken into account. Its really no surprise as the level to which volume moves among big American and European broker-dealers is quite significant even with the Asian specialists for structured-products.

Traders have declared so many things but nowadays, in terms of equity values and investor relations, options expirations are similar to Santa Ana winds. Derivatives are always in motions and quite fluid. However, over a span of one year, increments of about 1% or 2% are played out each day. Investors may be attracted to the opportunity of gains and losses but it is difficult to measure. Its not an instant 5% to 10% but the tiny pieces are completed fast and continuously. The availability of liquidity to fundamental investors is affected by such actions and in a transactional aspect, the equity markets shuffle sellside priorities.

Therefore, it is imperative that you master this kind of information if you wish to be an expert in investor relations. These three hooks are the ones to consider.

Correct answers to questions are directly affected by the reaction of the stock to events, news or to an imbalance of the derivatives. When, how or where you spend your IR time relates to the when and which sellside shops adjust to your stock price. Measuring the activities of investor relations pertains to the response of the money to your one-on-ones and calls.

It doesn’t always depend solely on the market structure but if you are having difficulties maintaining yours, take a big chance with these three hooks to improve investor relations.

Wade Entezar gives an examination of stock investor liaisons.